Is your business relevant in today’s society? Do you adapt as trends come and go? For international businesses, staying up to date with local culture around the world is even more challenging. Today, we are looking at how to keep your business relevant in a changing world with localization.
What is business localization?
Localization and translation are linked, but they’re not the same. Translation deals with words, changing a text from one language into another. Localization is about adapting to the local market, with changes to everything from a business offering to the imagery they use in campaigns.
When it comes to cultural differences and cultural shifts, having a keen eye on localization will mean you can adapt your business to suit local markets and really resonate with your audience around the world.
Deciding how and when to localize is a big step. If you’re not sure whether it’s right for your business, it’s best to talk to an expert who understands the local culture, language, and market that you are expanding into or are already in.
Below, you can find just a few of the many benefits business localization can bring.
Making your brand stand out in the right way is no easy task in a world full of competitors. Having a brand that is relatable will help with brand awareness. Localization does this by helping your products and services stay relevant.
Once your customers start shopping with your brand, good experiences lead to increased customer loyalty. One way to offer positive experiences is to truly connect with your customers and offer them what they are looking for.
If customers like what they see and have a good experience, they’re more likely to shop with your business. This is true for both B2B and B2C brands. Widening your customer base through business localization in this way could lead to a major increase in sales.
When you first began to build your brand, a lot of thought went into the look and feel of the company, as well as its values and mission. It’s important that these elements don’t get lost as you expand abroad. After all, colors, slogans, and tone of voice can have a different impact in different regions.
Just think about major, global brands. No matter where they are, they are instantly recognizable, even when their brand name or slogan changes slightly. Localization can help you stay consistent even as you adapt for a new culture. That way, your brand recognition increases, and potential customers instantly recognize the quality that comes with it.
Building a great strategy for business localization
The best localization strategies involve working with people who truly understand your target customers. They know what those customers are looking for and, importantly, understand what effect your message will have on them.
You will need to assess various aspects of your business, such as marketing, offering, digital presence, packaging, payment options, and more in order to truly localize your business.
This can feel like a daunting task, but it’s important to make a plan right from the start. That way, you focus on the most important aspects of localization, save time, and work to a well-built project plan.
At Future Group, we work with businesses to help them expand their products and services into new markets. Our language specialists, IT engineers, project managers, and more come together to form an expert business localization team.
Please send us a message for more information and one of our team will get back to you shortly.